A new, smarter channel incentive platform to improve your UK Channel Marketing effectiveness
Before you go…
Don’t forget to download your FREE Benefit-in-kind tax obligations guide.
The proven way* to motivate individual Channel Partner salespeople to sell more of your products – instead of your competitors.
*OpenChannel tracking and reporting, validated by clients
You love incentives, because they motivate people to sell more of your products.
We know because we recently helped one of our OpenChannel clients to increase revenue by 76%.*
Your Channel Partners love incentives, because their salespeople sell more, generating more profit.
We know because over 6 months our client’s Channel Partners increased like-for-like sales by 11,566% against the previous non-incentivised period.**
Their salespeople love incentives, because they get rewarded for selling – and the bigger reward, the more they sell.
We know because when tasked with attracting 250 individual salespeople to join an OpenChannel incentive programme – nearly 3,000 joined, and when incentivised with triple points, sales doubled***.
** Averages confirmed with Channel Partner floor managers
*** Confirmed via OpenChannel tracking and reporting and validated with client
We know incentives work at increasing sales, deal registrations and pipeline contribution, so why don’t more organisations create more incentive programmes offering larger rewards?
In our experience, there are two reasons – both of which OpenChannel solves…
Reason 1: Benefit-in-kind tax obligations
When a company provides an award to salespeople of another company, someone has to pay benefit-in-kind tax and the provider becomes liable to pay the Class 1A National Insurance. It’s a barrier to joining incentive programmes, and a headache for employers, your Channel Partners – or you – to manage – especially if you – are paying the tax on behalf of the salesperson.
Our short guide explains benefit-in-kind tax obligations in more detail.
OpenChannel has an arrangement with HMRC that enables us to pay the tax due on incentive rewards on behalf of individual channel salespeople. So you can offer them rewards that are free-of-tax to them.
Vendors financing the tax element of the incentive as well as the rewards benefit too by paying the benefit-in kind tax at the rate relevant to the tax status of each individual employee, which could be 20% and not at a higher rate. With OpenChannel, the tax is always paid at the correct rate – saving you money, and our automatic system makes managing the whole process really straight-forward.
Reason 2: GDPR compliance
There are huge benefits to you being able to email individual Channel Partner salespeople – with your Channel Partner’s agreement, of course. You can incentivise them to sell more of a particular line, tell them about a Black Friday double points promotion, encourage them with a competition to boost end-of-quarter sales, reward them for completing a workshop or training course, thank them for obtaining a referral, congratulate them for an achievement and so much more…
The challenge is to do this while complying with GDPR rules.
Well, OpenChannel has the solution. Because in order for salespeople to have the benefit-in-kind tax – due from their rewards – paid on their behalf, they have to opt in to receiving incentive-based emails from you. And, even better, they are happy to do so, because those emails are about how they can earn rewards.
You can also use OpenChannel as a central hub to signpost to existing investments e.g. learning portal training assets, and to create a currency to drive channel engagement activities: workshop attendance, training module completion, SPIF days, VIP events, Sales kick-offs, Sales Manager ad-hoc promotions and more…
Your Channel Partners win – because they get a fantastic incentive scheme where they don’t have to worry about tax declaration, and they increase their sales and profits.
Salepeople win – because they can receive rewards without having to pay benefit-in-kind tax.
Offering them a place they want to go, not have to go, based on self-interest economics*
* Adam Smith’s self-interest economic theory: The best economic benefit for all can usually be accomplished when individuals act in their own self-interest.
Benefits at a glance
The OpenChannel platform can be branded for your organisation.
Incentivise individual salespeople via email – perfect for tactical campaigns.
A wide and easily changed range of rewards at different values incentivises salespeople at all levels.
Fully automated back-end takes care of offer, reward, fulfilment, communication, reporting and tax management.
With OpenChannel you get a reward agnostic platform with intuitive UX offering business control, scale on demand, guerrilla tactic capability and the ability to integrate with additional custom portals e.g. training, accreditation and education, via our custom API for registration and points exchange. Rewarding interaction with these custom portals in addition to being rewarded for sales within OpenChannel – both systems can exchange points in real time.
Book a demo today
The best way to understand the many benefits of OpenChannel is to see it in action – and we’ll be happy to explain everything in more detail and answer any questions you may have.
So click the button below, or give us a call, to book your demonstration today.
Get in touch today to discuss your indicative pricing, for set-up and license fee, based on your needs.
Call Chris Cloughley or Claire Harding on 020 8780 9700 or fill in the form below.
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